Philip Morris is looking for person to provide services as Marketing Executive
PURPOSE OF THE JOB
Develop and deploy brand supporting activities in line with the defined brand strategy on a regular basis. Analysis of brand performance and executed activities vis-à-vis defined targets and mid-term / long-term strategy.
MAIN RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO:
Participate in the development of brand marketing strategy for the assigned brands in order to achieve or surpass annual and long-term marketing, market share and sales targets.
Communicate the proposed plan to the relevant functions - Operations, Sales, Commercial activity planning, Legal, and incorporate their input as appropriate.
Assist in new product/package launch according to the commercial plan.
Propose and agree the brand activation plans and consumer engagement activities.
Participate in the design and implement consumer promotions and special events, assist Regional Sales and Promotional teams with the planning and implementation of trade and consumer promotions and special events at selected Legal Age Meeting Points, retail accounts in order to increase consumer awareness and PMU brand demand.
Prepare briefs, coordinate development, implementation and production of communicational materials together with BTL agencies.
Establish and support contacts with BTL agencies and third parties.
Propose appropriate brand expenditures to achieve the brand strategy and marketing plan as detailed above.
Approve expenditures within pre-defined limits.
EDUCATION & EXPERIENCE:
Higher education, (Marketing, Economics preferable)
Overall Experience of about 2-3- years in Marketing Department (FMCG company preferable)
Experience in managing of/participation in marketing projects
Good presentational skills
Good analytical skills
Computer literate (MS Office - Word, Excel, Power Point, Outlook)
